Preparation- Setting advertising goals
- Studying the product, competitors, and target audience
- Analyzing the customer journey, selecting the optimal channel, and developing a promotion strategy
- Technical analysis and quick usability audit of the website
- Traffic and budget forecasting for advertising
Channel Selection and LaunchContextual Advertising (Yandex.Direct, Google Ads):
- Collecting and clustering semantic core
- Creating and preparing advertising accounts
- Setting up web analytics
- Creating advertising campaigns
Targeted Advertising (Instagram/Facebook, VK, MyTarget):
- Creating audience profiles and segmentation
- Gathering niche audiences
- Crafting offers
- Developing creatives for offers
- Installing pixel and setting up analytics
- Passing moderation and launching